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PRO-SOCIAL
Impactful scripts for important causes.
Anchor 14
William Shatner for Cause Change
Cause Change is TV Land pro-social "umbrella" concept, that allows sponsor and stars to put forward positive messages in a TV Land branded franchise.
And nobody ever delivered the standard "this is how I... Cause Change" conclusion with more gravitas than William Shatner.
Candice Bergen for Cause Change
Coalition for the Homeless.
John C. McGinley for National Down Syndrome Society. "Be Anything"
Pro bono copywriting.
Hurricane Katrina Red Cross PSA
Yes, the structure is a little over-done now, but it was a great way to get the stars all on board from wherever they were. And quite an impressive collection of classic TV stars, no?
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